Multiple strategic orientations and strategic flexibility in product innovation

Product Switching Cost and Strategic Flexibility

This paper examines the equilibrium degree of flexibility adopted by firms competing in oligopolistic product markets in which the value of flexibility arises from the initial presence of uncertainty over consumer preferences and its eventual resolution. The equilibrium choice of flexible mode depends on ( ) the following factors: 1 the cost of switching product design in response to ( ) reveal...

Strategic orientations, marketing capabilities and innovation: an empirical investigation

Interest in the strategic orientations of firms and their impact on performance has increased in recent years. Customer orientation with a view to satisfying customers? needs is often contrasted to more product or technology-related orientations that rely on research for new product development ideas. Our study links these orientations directly to innovation by examining their relationship with...

Strategic Flexibility in Mating Intelligence

Strategic Patenting and Software Innovation

Strategic patenting is widely believed to raise the costs of innovating, especially in industries characterised by cumulative innovation. This paper studies the effects of strategic patenting on R&D, patenting and market value in the computer software industry. We focus on two key aspects: patent portfolio size which affects bargaining power in patent disputes, and the fragmentation of patent r...

Flexibility and Commitment in Strategic Investment

The paper deals with the tradeoffs between the option value of managerial flexibility and the strategic value of early commitment in a dynamic competitive environment. It departs from the standard real options optimization problem (game against nature) to model strategic games against competition. It thus provides an integration of real options valuation with game-theoretic principles that enab...